For immediate release: 9/10/06

Carol M. Rosenbaum Wins Second EMMY
for Writing and Producing Temple Lifelines: Bone Marrow Transplant

Rosenbaum’s 14th National Award

Carol M. Rosenbaum has won her second Emmy in the “Health and Science” Category for Temple Lifelines: Bone Marrow Transplant – part of her Temple Lifelines series broadcast by CBS 3 in Philadelphia.

The mid-Atlantic Emmy Awards, given by the National Television Academy, are television’s most prestigious, and honor excellence in news, programming and individual achievement.

Ms. Rosenbaum won her first Emmy in 2004 for Temple Lifelines: Beating the Odds – an exploration of heart transplant. Also this year, another in the Temple Lifelines series - Weight Loss Surgery - was nominated for an Emmy. The first program in the series, Breathing Easier, won a national Telly Award in 2004.

Temple Lifelines: Bone Marrow Transplant tells the wrenching stories of two patients. One has cancer of the blood, finds a one-in-a-million bone marrow match, gets a life-saving transplant, and finally meets and bonds with his donor. Another patient, facing death from multiple myeloma, has his few remaining healthy marrow cells transplanted back into his own body.

The Temple Lifelines documentary health series focuses on patients with advanced disease, sudden illness or injury who have been treated and dramatically helped in different centers at Temple University Hospital. CBS 3 Health Reporter Stephanie Stahl hosts the series. The series has been hugely successful for CBS 3 and for Temple Hospital. After each broadcast, Temple receives hundreds of calls for appointments.

In recent years, Ms. Rosenbaum won many national awards for her writing/ producing/directing, including awards for African-American Women CAN Beat Breast Cancer, the TV Public Service Announcement A Blanket of Warmth (produced for the Utility Emergency Services Fund) and for Maria’s Story, a healthcare docu-drama. She also won a Robert F. Kennedy Journalism Award for her TV news series, Poverty Has a Woman’s Face.

Ms. Rosenbaum is an independent video writer/producer with more than twenty years’ experience in creating tapes - from script to screen - for the pharmaceutical industry, corporations, television and not-for-profit groups. Clients include: GlaxoSmithKline, Wyeth-Ayerst, Aventis, Quest Diagnostics, The Rothman Institute of Pennsylvania Hospital, Medical College of Pennsylvania, American Association for Clinical Chemistry, Subaru of America, American Bar Association, Ernst & Young, Carelift International, WPVI-TV (ABC), CBS 3, Philadelphia Young Playwrights Festival, City of Philadelphia.

In addition to her documentary work, Ms. Rosenbaum counsels and coaches executives in leadership communication and strategic preparation for media interviews and for general presentations.